Activity Based Marketing at M Realty

Activity Based Marketing, as I define it, is an effective and relatively inexpensive way to use your daily activities to convey a certain message to a specific set of people.

Since I started at M Realty late last year, we’ve been focusing pretty much all of our efforts on this type of marketing both as a brokerage and in working with all our agents on their individual marketing efforts. We’ve been using a combination of blogging (with custom designed WordPress blogs), Facebook and Twitter to spread our message out into the world.

The activity set for M Realty as a brokerage is based around technology and innovative marketing ideas that help our agents in their Real Estate practices. We use a combination of photos and videos in our blogs, Twitter and Facebook posts to show the world what we’re up to on a daily basis. Apparently it’s been working. Garron, our Founder, has been asked to speak at numerous National Real Estate conferences and we were recently nominated for the Inman News “Innovator Award” for most innovative brokerage in the country.

The activity set for M Realty agents is totally dependent on the individual agent. Some agents are already very active out in the community, and finding things they find interesting that they can use as “content” to promote themselves is relatively easy. For others, we have to work on creating a plan and layout the steps that they can follow to get to that level. But, we’re good at it, and the agents are able to pick up the concept fairly quickly. Once they do, they’re off and running, doing things they actually like to do and using those activities to cultivate new business relationships.

It really is a beautiful thing.  If you’d like to talk more about how this can work for you, get in touch.